Study: 800 Numbers Still Popular With Advertisers

Research: 800 Numbers Still Popular With Advertisers

The 2005 research of 5,524 tv commercials from 4 networks in 4 significant markets located that vanity 800 telephone number are progressively widespread in today’s tv advertisements, up roughly 6 percent. The 800 prefix stays the leader as a straight feedback device over 866, 877 and 888 prefixes. The research discovered that these prefixes are available in much behind the 800 prefix for use in tv marketing at 6 percent, 8 percent and 12 percent specifically.

The 2005 Toll-free Numbers in Television Advertising research study, appointed by 800response, ended that 35 percent of all tv commercials include contact number, and 82 percent of those telephone number are toll-free. 74 percent of the toll-free numbers in tv advertisements make use of the 800 prefix. Of the 800 numbers, 61 percent are “vanity” numbers, implying they define a word or business name.

In spite of development of the Internet over the previous 7 years, using toll-free contact number in tv marketing remains to expand, suggesting that the telephone stays a common action device, according to a current research study.

A comparable research study carried out in 1998 wrapped up that 24 percent of television commercials showed toll-free numbers. Back then, simply 55 percent were vanity 800 numbers.

” Over the last 7 years, marketers remain to recognize that making use of a remarkable and one-of-a-kind device in tv ads raises their feedback prices,” stated Mitchell Knisbacher, head of state of 800response, a service provider of vanity 800 numbers and toll-free solution. “The 2 television research studies, over the previous 7 years, confirm that 800 toll-free and vanity number use in advertising and marketing is still solid, and expanding. Marketers remain to offer their clients with telephone number so they can reach an online individual, regardless of the amazing development of the Web.”